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Bud Light is the top-selling beer in the US. It's also America's most popular alcoholic beverage, ahead of wine and spirits. The beer giant promotes its brands using its sports sponsorships, including the NFL. Bud Light has just 110 calories a serving, which is less than its rivals. A&B's craft beers have yet to make their mark on the Bud Light brand in the US; however, they will likely gain traction in future years as consumers become more health conscious.

## Bud Light is the top-selling beer in the US.

Bud Light is the top-selling beer in the US, which makes it the best-selling beer in the world.

It also happens to be one of several brands that has held this distinction for decades. Bud Light has been America’s most popular brew since 1984, when it surpassed Miller Lite and became the top-selling beer brand in America overall. In fact, Bud Light has enjoyed five consecutive years as the number one selling beer in America—or about half of its existence!

## It's also America's most popular alcoholic beverage, ahead of wine and spirits.

The beer is the top-selling beer in the US. It's also America's most popular alcoholic beverage, ahead of wine and spirits. In fact, Bud Light has just 110 calories a serving—less than its rivals.

## Bud Light has just 110 calories a serving, which is less than its rivals.

When you're drinking a beer, calories can be hard to keep track of. You might not pay attention if you're at a bar and your bartender pours you an IPA with 120 calories. But when you see that Bud Light has just 110 calories per serving, it's easy to think twice about ordering it instead of something else (like a margarita!). And while most light beers are only slightly lower in caloric content than their regular counterparts, Bud Light looks downright virtuous when compared with other beers in its category. If we look at beer alone, for example, Miller Lite has 95 calories per serving; Coors Light has 98; Michelob Ultra has 99; Natural Ice has 112; Amstel Light has 117; Guinness Draught has 126.*

## The beer giant promotes its brands using its sports sponsorships, including the NFL.

Bud Light is one of the largest beer companies in the world. The company was founded by Adolphus Busch in 1876, and since then has grown to be one of the most popular beers in America. It’s been a sponsor of many sports leagues and events, including:

*   The NFL (National Football League)

*   The NBA (National Basketball Association)

*   The NHL (National Hockey League)

*   MLB (Major League Baseball)

*   PGA Tour Golf Tournament

Bud Light also sponsors several MMA events such as UFC Fight Night, Bellator MMA, and Invicta FC. They also sponsor international competitions like Olympic games and World Cup soccer matches.

## Bud Light has changed its marketing slogans frequently over the years, with varying success.

There have been a lot of slogans over the years. Bud Light has tried to appeal to everyone while also not losing its identity as a beer brand, and this has resulted in some slogans that are better than others. Here are some examples:

*   “Everything you always wanted in a beer. And less”

*   “This Bud's for you”

*   “The perfect beer for whatever happens” (2014)

The first two slogans were fairly successful, but the third one was not well received by consumers or critics and was eventually dropped within just two years of being introduced. It seems that Bud Light's marketing team doesn't take failure lightly—they've learned from their mistakes and made changes accordingly, trying harder to cater directly toward their core audience while also being more inclusive with their messaging.

## The beermaker's marketing strategy has evolved over the years to better target millennials.

In the past, Bud Light's marketing strategy has evolved to better target millennials.

In the past, Bud Light's marketing strategy has evolved to better target millennials.

## A&B's craft beers have yet to make their mark on the Bud Light brand in the US.

Bud Light is the top-selling beer in the US, but it's also America's most popular alcoholic beverage, ahead of wine and spirits. It has just 110 calories a serving, which is less than its rivals.

A&B's craft beers have yet to make their mark on the Bud Light brand in the US — only about 1% of A&B's sales are from craft beer brands in North America — but that could change as more consumers begin to appreciate them.

A&B will continue to push Bud Light internationally as well as domestically, having recently announced plans for aggressive expansion into India and China by 2020.

## The company's big spending on marketing and promotion of Bud Light has paid off with increased sales of its flagship brand.

Bud Light is the number one selling beer in the United States, and it's also the top beer brand in Canada. Bud Light knocked off Anheuser-Busch's longtime king, Budweiser, to become the world's largest selling beer by volume.

If you've ever wondered why you've been seeing so many ads for this refreshing beverage, there's a simple answer: Bud Light spent more on advertising than any other company in 2017\. You might have seen their latest commercials during this year's Super Bowl (the most watched live event in America), which featured famous celebrities like Cardi B and Seth Rogen joking about how much they love drinking Bud Light.

To take things even further, Anheuser-Busch announced earlier this year that it would be opening up an immersive experience center in Los Angeles called The Clymb--complete with bowling lanes, arcade games and bocce courts--to celebrate its new partnership with National Football League (NFL).

## You're not going to find a lighter beer that tastes as good as Bud Light anywhere else.

Bud Light is the most popular beer in the US, and it’s not hard to see why. The brand has always been known as a light beer, so you can have more of them without feeling guilty. And that’s exactly what people want with their favorite alcoholic beverage: fewer calories.

Bud Light's main attraction is its low calorie count (which is around 100 calories per 12-ounce serving). It’s also one of the cheapest beers on the market at about $4 per bottle or can—a lot cheaper than some wines and spirits.

## Conclusion

Bud Light has been a staple in American culture for over 30 years, and it's not going anywhere. The brand is still owned by Anheuser-Busch InBev (AB InBev), which means it's got the resources to keep up with changing tastes. Bud Light has changed its marketing strategy many times over the years: from targeting men to women, from promoting its beer as "the perfect companion" to sports fans or young people looking for something new. That adaptability may be one reason why Bud Light remains so popular today! Visit [https://62e79c3691c64.site123.me/blog/the-bud-light-beer-festival-outfit-for-every-bud-light-drinker](https://62e79c3691c64.site123.me/blog/the-bud-light-beer-festival-outfit-for-every-bud-light-drinker) to get some great gifts for your beer lover


Bud Light is the top-selling beer in the US. It's also America's most popular alcoholic beverage, ahead of wine and spirits. The beer giant promotes its brands using its sports sponsorships, including the NFL

What makes Bud Light so popular in the US?


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